Anyone who follows my Twitter feed knows how much of a The Next Web (TNW) junkie I am. It’s absolutely my favorite place for online industry news for many reasons, not the least of which is it’s coverage of international and political online industry news as well. I am a political news junkie too, you see, which is why I follow a few pet news stories, like how the Chinese government is negotiating the fine line between economy-stimulating online innovation and communist top-down control. One of my pet new storylines is the explosion of online innovation in Africa. The the middle class is growing rapidly and that is creating a huge new population of consumers that love their mobile phones.
So clearly, this story from TNW this morning about the launch of Kenya’s first mobile apps development lab caught me eye. The new m-lab is designed as the next level for web innovators who incubated their ideas at Nairobi’s iHub.
It’s incredible how developing nations can skip the steps that today’s developed world took to reach its current level of economic development and the way populations of those developing nations grapple with the implications of such leap-frogging, and navigate uncharted territory, is fascinating. But aside from being and interesting news item, this is crucial information for every smart online professional.
There are still huge opportunities online for anyone in the US alone, in addition to developed Europe and Asia. There was a hullabaloo in early June about the Pew Internet and American Life Project report that said 13% of Americans use Twitter, up from 8% one year previously. That’s a fantastic increase, but folks—that’s still a tiny number of Americans. So when I tell you that smart online professionals are thinking about how to take advantage of opportunities in Nairobi, don’t think I don’t realize just how much untapped potential exists closer to home.
But the fact remains: the long-term future of the internet and web-based business lies in tapping the growth of developing nations like Kenya. Smart online professionals are thinking about that, and that’s why you’re here.