50-year-old Secrets of Social Media Revealed!Posted: June 18, 2011
One of my favorite blogs to read every day is the Harvard Business Review for the variety of topics it posts about and the its interesting angles on the news of the day. And one of the my favorite stories of theirs in a while was this one, which talks about how physiological research done 50+ years ago is not only relevant, but basically predicated how social media would impact our world today.
The reason I loved this article from HBR so much is it affirmed for me, again, that there is very little we can’t know about the world around us if we study history. There is so little truly new, groundbreaking, or revolutionary out there; the same stories repeat themselves over time and everything that astounds us today has a context that makes it less sparkly and new, perhaps, but more relevant. The ipad is a truly wonderful thing that finally launched the tablet computing sector and will change how we use technology, but its just one iteration in a long line of new gadgets that humans have adopted. And though it’s impossible to predict how the latest social media start up will change things, it is possible to guess based on how that start up fits into its own historical context.
And the great thing about the internet is that the history of everything can be organized in such a way that its easier to find and apply to modern life. The internet is about connections; between people, yes, but also between ideas and things. The web makes it easier for humans to spot those connections and make inferences from them. And the more effectively people can apply the knowledge of the past to what’s going on around them today, the better off everyone will be.
If you’re that optimistic about human nature, of course.