Social Searching

People, your customers, already go to Google first to learn more about you. Part of learning more about you will be learning what other people have to say about you, especially what people they know personally where that’s applicable. Google is helping them do that. Social media was already helping them do that, but Google is gathering all that information and displaying it on one page instantly, so people, your customers, are going to form a 5-second impression of you, and decide if they want to do business with you, based on what people are saying about you.

Scary? For some. But not for business that people are saying good things about. So how do you get to be one of those businesses?

You need to be using an effective, dynamic web marketing strategy. That means you’re giving them a forum to talk about your company and your products. You’re answering questions, addressing their complaints, thanking them for their business. But as you’re doing all of those wonderful things, you still can’t control the conversation anymore. People will say bad things about your company or your products if they want to. Sometimes they won’t have any good reason for it. Customers can have bad days and be upset about things that are outside your control.

But more often they have a good reason to complain. That’s why marketing is so hard. Marketers can push out any message you want, but if it’s not true, the Internet will find out. So while you’re creating a web marketing strategy, you need to be looking within. Are the things you’re doing – selling, servicing customers, producing products – making your customers happy every day?

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